Phil Parkinson is determined to bring a brand of football to Sunderland that befits the passion in the region.
The 51-year-old took charge of his first training session this morning little over an hour after being confirmed as the club’s new manager.
Parkinson then met media at the Academy of Light where he outlined how he hopes to achieve promotion this term.
“It’s a great opportunity to get this club going again and the opportunity is there for everybody to see,” he said.
“The size of the club, the fanbase and the quality of the players is here.
“You have got to have a solid base if you are going to be at the top of any division in English football.
“Games are very tight and of course clean sheets are crucial at the end of the season.
“We all want to attack, score goals and excite the supporters which is really important, but you can do that by making sure you are not vulnerable when you concede possession.”
He continued: “Everybody knows the expectation on a club the size of Sunderland is to get promoted.
“I wouldn't have come here if I didn't think I could achieve that.
“One, with the squad we already have in place, and secondly, with the backing I will get from the board.
"Promotion has to be the ambition. You would be crazy if you spoke to a potential manager who said they would be happy to just tick along nicely this season.
“English football is about tight dividing lines and the detail in terms of preparing teams and getting the best out of players is so crucial.
“I am going to be working very hard along with the staff to hopefully achieve that.”
