Commercial news: SAFC and Coral extend partnership

Sunderland AFC is delighted to extend its partnership with leading UK bookmaker Coral for another two years.

Coral, the fastest growing multi-channel betting and gaming brand in the UK, will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons.

Through its association with Sunderland AFC, Coral aims to further strengthen its position as the most thought provoking betting brand. 

Sunderland fans will be able to access exclusive Coral offers and promotions throughout the season, including ‘money-can’t-buy’ experiences such as training ground visits.

Sunderland supporters will also be able to claim their winnings from in-stadium match day bets in any Coral betting shop across the UK.

The partnership will continue to give Coral a presence on Sunderland AFC’s website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities.

Speaking about the partnership, Sunderland AFC’s managing director, Tony Davison, said: “It is great to see a leading brand such as Coral showing their support for the club as we embark on the start of a new journey. We are looking forward to continuing to work with Coral, in what has already been a fruitful partnership for both parties.”

Coral PR director, Simon Clare, said: “We are thrilled to be continuing our UK partnership with Sunderland AFC. We would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead."

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