Club reputation continues to grow.
A delegation of SAFC officials has met with some of the club’s existing partners, as well as exploring potential new opportunities in South Africa, as the club continues to grow its reputation on the continent.
As part of the visit to South Africa, commercial director Gary Hutchinson met with Brian Joffe, CEO of global giants Bidvest to discuss the on-going partnership. Although business was the main topic on the agenda, the conversation naturally turned to SAFC’s forthcoming trip to Wembley, where the club’s principal partner will be represented .
Brian stated that Bidvest were tremendously proud to be the club’s principal partner and that they can’t wait to see the Black Cats take on Manchester City in the Capital One Cup final.
Through its many partnerships, football club relationships and grass-root activities, Sunderland AFC has established itself as one of the most recognised and respected English Premier League clubs across Africa.
The Sunderland delegation later held meetings with club twinning partners Bidvest Wits FC and CEO Jose Ferreira. The two clubs discussed a potential 12-month programme of activities, which included the opportunity for The Clever Boys most talented young players to come to Sunderland for development training.
Sunderland’s links to South Africa have been further strengthened since it partnership with the Nelson Mandela Foundation, a first in world football, and South African Airways which is the club’s Official Southern African Airline partner.
Gary Hutchinson said: “It is great to meet up with our friends here in South Africa and also to showcase the great work that the club is achieving in Africa. We are always looking to build on our relationships with some of the biggest businesses in Africa and visits like these are vitally important as we look to further develop the club internationally.”
The club has been in South Africa this week leading business meetings and will be travelling to Nigeria later in the week to investigate new partnership opportunities.