Stephane Sessegnon

Swahili broadcast lined up

Published:
by Sunderland AFC

Millions across Africa to tune into United clash.

BBC Swahili's flagship football programme, Ulimwengu wa Soka, is to once again visit the Stadium of Light to bring live match commentary of Sunderland AFC’s game against Barclays Premier League leaders Manchester United to the African continent.

The BBC Swahili weekend football programme is making its third visit to the Stadium of Light for the game on Saturday 30th March and commentators Charles Hilary and Salim Kikeke will once again bring their unique style of commentary to millions of listeners across Africa.

Sunderland AFC’s marketing director, Mike Farnan, said: “It’s fantastic to see our passionate and vibrant North East support being enhanced with a whole new following across Africa. The Barclays Premier League has a huge global reach and it is fantastic for Sunderland to be part of that.

“The BBC World Service team have become good friends to Sunderland and we are delighted that, as well as being broadcast to a worldwide TV audience, this showpiece game will reach millions of fans across the African continent, through BBC Swahili’s wonderfully expressive commentary.”

Continuing the African theme, the game has been designated as ‘Nelson Mandela Day’, celebrating Sunderland AFC’s recent collaboration with the Nelson Mandela Foundation – a first in world football.

The club’s growing work in Africa is also highlighted in a new special section of the official website - www.safc.com/africa.