Primary school students get creative

by Sunderland AFC

North East Live contest a hit with pupils.

Primary school pupils across the North East are taking on the role of music promoters ahead of one of the region’s biggest ever pop concerts.

North East Live 2014, at Sunderland’s Stadium of Light, will feature performances by some of music’s biggest names, including The Saturdays, Rizzle Kicks, Jason Derulo, Katy B and headliner Jessie J.

Primary school students across the North East are being given the chance to design a programme for the family friendly gig on June 22 and win tickets for themselves and their entire class to attend.

The competition, run by event organisers SAFC and AEG Live, has already sparked interest in schools across Wearside, Tyneside and County Durham, with students at St. Benet’s RC Primary School, Sunderland, among the first to submit their entries.

The school’s year four and five students, many of whom said they already have tickets to attend North East Live, spent an afternoon designing their programmes while music from artists in the concert’s line-up played in the background.

Using materials supplied by SAFC, as well as their own resources and research, the group of 90 pupils developed a range of hand-drawn designs, with many incorporating pictures of their favourite North East Live acts. 

Andrew Jackson, a teacher at St. Benet’s RC Primary School, said: “The students really enjoyed putting their creativity to use on such a fun and exciting project.  I know many of them are planning on attending North East Live and this was a great opportunity for them to get more involved.

“We’re all keeping our fingers crossed now that one of our students wins the competition, I know one pupil in particular was especially keen to win because he said his Dad really wanted to see the Saturdays.”

North East Live 2014, which is designed for music fans of all ages, will also feature performances by teen sensations Union J and The Vamps, as well as up and coming acts Neon Jungle and Rixton.

The programme design competition, which closes on June 2, is open to all primary school students across the North East.

One lucky winner will receive tickets for their full class and accompanying adults to attend North East Live, which runs from 2pm, as well as copies of the printed programme to keep as a momento and a montage of images from the day.

Gary Hutchinson, commercial director at SAFC, said: “North East Live is a huge event for the region and we wanted to give young people a chance to play a role in the build up to the concert as well as on the day itself.


“We’ve already received some amazingly unique and creative entries and I would like to wish St Benet’s RC Primary and all the other schools taking part the very best of luck.”

Tickets for North East Live 2014 are on sale now at,, priced from just £25.  For more information visit or following @north_eastlive on Twitter.

Schools wishing to submit entries for the programme design competition must email for guidelines and resource material as soon as possible.


A separate competition is also running for secondary schools, colleges and universities, offering those aged 11 and above in full-time education the chance to write a review of the show and win VIP tickets by submitting a mock review of the concert by 2 June, please call 0191 5515157 for more details.