Foundation and Northumbria Police link-up

by Foundation of Light

Pair combine to tackle on anti-social behaviour.

Northumbria Police and Crime Commissioner Vera Baird is backing a Tyne-Wear football campaign aimed at kicking anti-social behaviour (ASB) into touch.

The Police and Crime Commissioner is funding an initiative that will see young people from both Sunderland AFC and Newcastle United's foundations come together to tackle youth crime and ASB. 

The Commissioner has given funding of just under £20,000 to the project as part of the Community Safety Fund. 

Both clubs described the funding as "fantastic" and something which would help to benefit communities across the region. 

The project will see youngsters from both ‘Kicks’ projects working together and taking part in a series of classroom based activities and workshops. 

Throughout the project they will be discussing youth crime, disorder and ASB focusing on football related rivalries between the two teams.

Activities will include visits to the Stadium of Light and St James’ Park with the opportunity to play in showcase matches, take part in series of play days and other educational events. 

Northumbria Police and Crime Commissioner Vera Baird said: "We know people in the North East are passionate about their football and this starts at an early age.

"This valuable project gives youngsters the opportunity to meet others who may support a different local team.

"Through workshops and activities they will explore and discuss anti-social behaviour - what it is, the impact is has on them, their families and their communities and the consequences of violent or anti-social behaviour.

"Using football to get this message across means they are in an environment that is interesting and more comfortable for them - it will hopefully mean they engage better and learn more.

"My office has met with the staff running the project from both clubs and it's clear the project works and is helping to change young people's lives, so I was more than happy to offer my backing and support." 

Ev Ripley-Day, Head of Raising Standards at the Foundation of Light commented: "This is an exciting and innovative project for the participants to get involved with.  We’ve had great success with a number of our ‘Kicks’ projects reducing ASB by up to 80% in the communities in which they run. 

Kate Bradley, Chief Executive at Newcastle United Foundation, said: "Our Kicks project sees 150 young people in Newcastle turn up weekly to each session and we have a proven track record of helping young people achieve their goals through football. This project is all about using the power of football to unite not divide.”

For information regarding the project please contact or call 0191 551 5191.