Ticketing & Retail: Supporter services update

Sunderland AFC is set to implement the following operational changes following Monday’s update relating to supporter services and engagement.

From Monday 22 August, the Stadium of Light Ticket Office’s standard opening hours will be as follows:

10am-5pm, Monday to Friday

The Ticket Office will also be open on home matchdays until kick-off.

In addition, the Stadium of Light Club Store’s standard opening hours will be as follows from Monday 5 September:

10am-5pm, Monday to Saturday

The process to appoint additional ticketing and retail staff to support and enhance SAFC’s existing supporter services is also underway, with several new starters already in place.

Long-term, the Club is planning to establish a single location for the Ticket Office and Club Store, which will continue to be accessible to supporters in line with the opening hours above.

This process will include a consultation period with the Supporters’ Collective and further updates will be communicated in due course.

The Club is also exploring various long-term technical solutions to further improve accessibility and supporter touchpoints within the local community and online.

Fans are also advised that we are currently working through a range of issues experienced by season card holders at first two fixtures of the season, and we to aim to resolve all of these ahead of next weekend’s fixture versus Norwich City.

SAFC would like to take this opportunity to thank supporters for the feedback they have provided in recent weeks and welcomes further comment once the changes outlined above have been implemented.

Thank you for your continued patience and support.

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