Supporters will have a new way to enter the Stadium of Light on matchdays from the 2023-24 season, with the launch of digital season tickets.
Following a comprehensive upgrade to the stadium’s entry system, all physical season cards will be discontinued upon the conclusion of the 2022-23 campaign.
Supporters will receive their 2023-24 digital season ticket via email and will be able to download and store it directly to their smartphone using Apple Wallet (IOS) or Google Wallet (Android).
A digital season ticket is the safest, most convenient, and flexible way to receive your match ticket, whilst increasing security and protection against fraud.
Once familiarised, the move to digital season tickets will also ensure a faster entry to the Stadium of Light for all supporters and the transition also forms part of the Club’s long-term sustainability goals to reduce paper and plastic use.
All 2023-24 digital season tickets renewed online via the Club’s e-ticketing platform will be processed free of charge, with supporters wishing to renew in-person advised that a £10 service charge will be incurred.
Fans are informed that the Stadium of Light ticket office will not process digital season tickets renewals on first team matchdays to reduce queues and ease congestion.
This information will be clearly signposted at the Stadium of Light ticket office in addition to being communicated directly to supporters on matchdays upon joining the queue.
Fans are also encouraged to check their e-ticketing account prior to the renewal process commencing to ensure we successfully deliver your digital season ticket and provide additional updates throughout the renewal period and beyond.
Digital support drop-in service
The adoption of digital season tickets replicates many Premier League and EFL Clubs and follows the successful introduction of digital only match tickets at the Stadium of Light in 2022.
However, we appreciate this change could present challenges for some supporters and we are committed to supporting fans throughout the transition from physical season cards to digital season tickets
The Club will be running a digital support drop-in service at the Beacon of Light in partnership with the Foundation of Light and subject to demand, and to ensure the service is accessible to all supporters requiring assistance, the Club is also exploring an additional digital support touchpoint in the city centre.
Details of the digital support drop-in service, including confirmed venues and opening hours, will be communicated shortly via the Club’s digital platforms and match programme, and external print publications.
Further resources, including video tutorials and ‘how to’ guides, will also be accessible to all fans throughout the build-up to the 2023-24 season.
Additional questions will be included in our FAQs, which will be published upon the start of the renewal period. If your issue still isn’t resolved, please contact our Ticket Office by emailing firstname.lastname@example.org and they will be happy to help.