Phil Parkinson pulled no punches as he reviewed Sunderland’s home defeat to Burton Albion.
The Black Cats led for little over 60 seconds as Aiden McGeady’s first-half penalty was swiftly cancelled out by Ryan Edwards.
Parkinson’s side came on strong at the start of the second 45 but failed to capitalise and that’s when Nigel Clough’s Burton dealt the decisive blow.
Liam Boyce clinically finished in the 68th minute for the Brewers to secure all three points.
Speaking post-match, Parkinson delivered an honest assessment.
“I thought in the first half we did ok,” he said.
“To concede straight after our goal was disappointing because we switched off.
“We started well in the second period and the fans got right behind us.
“When we conceded the second we didn’t respond and that’s simply not good enough.
“We didn’t show enough character or conviction in our play and deservedly got booed off at the end.”
He continued: “We can’t keep conceding cheap, sloppy goals like we did tonight.
“I accept the reaction from the supporters because the last quarter of the game wasn't good enough.
“When you wear the Sunderland shirt you have to show courage in your play.”