Sunderland AFC has committed to a new multi-million-pound investment programme to improve fan experience at the Stadium of Light.
The exciting developments represent the greatest level of investment in the Club’s stadium for more than 20 years, and it will result in a transformational impact on the matchday experience.
Following last summer’s initial phase of substantial investment within our hospitality spaces, phase two will commence following the end of the 2023-24 season and we are delighted to announce that several new projects will be completed for the start of the new campaign.
This includes the installation of safe standing within the Roker End (2,000 seats) and the North Stand Upper (1,000). Throughout recent years, our supporters have campaigned to see safe standing introduced at the Stadium of Light and this marks a significant step forward in the continued development of our stadium.
The improvements will help build atmosphere and reinforce the impact of the Roker End as our iconic home stand, whilst also creating a safer environment for our fans.
A new PA system and floodlighting system will also be installed this summer, unlocking a wealth of opportunities to enhance the in-stadium experience of supporters of all ages. The Club will be collaborating with world renowned partners on both projects, bringing together international brand recognition with local expertise to deliver best-in-class solutions.
A brand-new state-of-the-art playing surface and undersoil heating system will also be installed this summer, maximising the environment for our team to bring our playing identity to life.
These plans form part of the Club’s renewed commitment of putting fans at the heart of our actions, with a new technical kit partner and retail partner also set to be announced in April.
This summer’s stadium developments build on last summer’s investment across our hospitality spaces, with extensive upgrades made to Quinn’s Sports Bar, the Montgomery Suite and the Business Lounge.
In partnership with Sunderland City Council, work is also continuing to develop the city’s 5G network, which will see the Stadium of Light become the first 5G enabled football stadium in the United Kingdom in 2025.
Chairman Kyril Louis-Dreyfus said: "Today, we're delighted to announce that we are continuing a significant period of investment to develop the Stadium of Light, with the next phase set to complete before the start of the new season. These upgrades signify a dramatic shift in our approach to matchday experience and each development will bring lasting benefits to our loyal supporters. The improvements we are making will enhance matchday now and in the future, and we can’t wait to experience them side by side with our fans when we return to the Stadium of Light for the new season.”
Further information about each development will be shared in due course and season ticket holders impacted by the introduction of safe standing, including those situated within the area and alongside, will receive additional information shortly.
As part of the continued upkeep of the stadium, the Club will also be engaging with the Supporters’ Collective to undertake a walkaround of the facility to identify any outstanding maintenance points to ensure they are addressed as part of the Club’s summer improvement programme.
The Club will also be engaging with supporters to monitor and review the impact of these developments, as we consider and implement additional long-term stadium improvements.