Sunderland AFC is delighted to announce a new five-year deal with Molson Coors Beverage Company.
The multi-year agreement marks the continuation of a strong and lasting partnership that commenced in 2015 and will now run until summer 2025.
As the club’s official beer partner, Molson Coors supplies beverages throughout the Stadium of Light, with its range of high-quality products featuring across concourse bars and hospitality and events suites.
The extension ensures supporters will continue to enjoy the extensive Molson Coors portfolio of world-famous brands, including the number one selling lager in Britain, Carling, and many other hugely popular draught beers and ciders.
In conjunction with servicing the demands of the tens of thousands arriving through the turnstiles each season, Molson Coors will also fulfil extensive demand for the Stadium of Light’s summer concerts and other popular events.
As part of the exclusive deal, the Stadium of Light’s renowned North Stand will continue to be proudly known as the Carling Stand.
Jim Rodwell, SAFC’s Chief Executive Officer, said: “We are delighted to extend our partnership with Molson Coors. All football clubs are facing uncertain times, but their commitment to renewing this deal ahead of the new season underlines the strength of the relationship built by those within the club, and indeed Molson Coors, over the past five years. We look forward to working with them once more and sharing in future successes on and off the pitch for many years to come.”
Gary Barker, Key Account Manager at Molson Coors Beverage Company, said: “Molson Coors Beverage Company are absolutely delighted to continue to be the official beer partner of Sunderland AFC and we look forward to a long and successful relationship in all our ventures with the club.”
