New Threads: 2019-20 Home Kit On Sale

Sunderland AFC are heading back to Wembley Stadium – and our 2019-20 adidas home kit is now on sale to ensure you are fully kitted out for the League One Play-Off Final.

Jack Ross’ Black Cats will return to the national stadium this Sunday to take on Charlton Athletic, and despite the current season’s home shirt being sold out, you can show your colours in the capital.

Available in store from 9am on Wednesday 22 May, the Lads’ brand-new strip is NOW ON SALE via our online store.

The new home shirt sports the club’s traditional red and white stripes, with the famous colours running up to the players’ numbers on the reverse of the shirt, which proudly displays Utilita Energy’s logo. 

Complemented by black shorts and red socks, both the shirt and shorts feature ventilated adidas climacool® technology to keep wearers dry and cool.

After its parent company, GVC Holdings, announced an end to its football sponsorship programme, SAFC’s principal partner BETDAQ has gifted its front-of-shirt presence to the charity Children with Cancer UK.

The Children with Cancer UK logo will cover the BETDAQ name on SAFC’s home and away kits throughout the 2019-20 season.

Supporters are advised that the logo will not appear on junior sizes shirts.

Please also note, children’s mini kits will not be available at launch and a further update regarding this will follow in due course.


2019-20 home shirts are priced from £49.99 for adults and £39.99 for juniors, shorts are priced at £27.99 for adults and £22.99 for juniors, and socks are priced at £9.99 for adults and juniors.

Supporters can purchase the 2019-20 home kit in store at the Stadium of Light, or by clicking here and shopping online.

Supporters based in Mainland UK wishing to have their shirt delivered before the club’s trip to Wembley are advised that all orders must be placed by 3pm on Thursday 23 May, for Friday delivery via DPD.

Fans can also take advantage of the club’s ‘click and collect’ service, but please note that orders must be placed by 11am on Friday 24 May, with collections available between 3pm and 5pm later that day.


The mission of the national children’s charity is to improve survival rates and the quality of survival in young cancer patients and to find ways to prevent cancer in the future.

In the 30 years since its inception, Children with Cancer UK has become a major force in paediatric oncology research, having raised over £230 million to help the fight against childhood cancer.

Further information about the charity and its research and fundraising activities can be found at

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