Eleven Sports Media: ESM to boost matchday engagement

Eleven Sports Media are taking the Stadium of Light’s fan engagement to the next level ahead of the 2019-20 season.

After becoming Sunderland AFC’s first-ever back-of-shorts sponsor in March, Eleven will be making a significant investment in proprietary hardware and software over the summer, including the installation of their award-winning StadiumTV and StatTV.

The major upgrade in fan engagement technology will see over 100 LED screens installed within the Stadium of Light’s concourses, hospitality suites and executive areas.

Widely recognised as the number one fan engagement channel across UK sporting venues, StadiumTV provides club news and information, social media streams and promotions, and matchday content, bringing supporters closer to the action than ever before.

SAFC fans will also be able to experience StatTV, a live and interactive matchday channel featuring detailed statistical content on the moments that matter, to add a new dimension to matchday debates from the concourse to the boardroom.

And that’s not all, Eleven will also provide their StatTracker content to the club’s official social media channels, so keep an eye out on Twitter, Facebook and Instagram.

Speaking about the development, SAFC’s managing director, Tony Davison, said: “I have seen StadiumTV and StatTV in action at other sporting venues, and it will be a welcome addition to the matchday experience for all supporters at the Stadium of Light.

“Eleven will also be bringing their award-winning engagement to our social platforms, as we aim to bring supporters all over the world closer to the action.”

Eleven Sports Media’s managing director, Matt Cairns, said: “All our in-venue products have a unique purpose and are designed to connect with attendees at different stages of the fan-journey.

“We are passionate about the experience of sports fans and believe the content they consume throughout their matchday plays a huge part in the quality of their visit.”

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