Club director Juan Sartori has wasted no time in affiliating himself with the red and white army.
In between selfies with supporters in the Fan Zone and FaceTiming his wife and new baby from pitchside, the Uruguayan took in the first half of the win over Scunthorpe United in the jam-packed south stand.
Not only did Juan pick up the words to every chant that was orchestrated during his stint in the stands, but he also wore his club colours – and let’s be honest, he knows a thing or two about fashion!
His shirt of choice was this season’s black away kit and he pulled it off in his own sartorial style!
You can pick up this season’s away shirt in any of our three club stores at the Stadium of Light, Debenhams, Sunderland or The Galleries in Washington.