- Season card renewals reduced by up to 40%
- Prices are guaranteed for three seasons, with no commitment
- Under 8 season cards now free in family areas
- Adult season cards from less than £13.50 per game
- Under 16 season cards for less than £2 per game
- New under 18 category from less than £3.50 per game
- Family of three for less than £15 a game
Sunderland AFC has recognised the loyalty of its season card holders with reductions across all renewals for the 2018-19 season.
Season card prices will also be guaranteed for three seasons, with supporters paying no more than this season’s cost should they renew.
That promise does not require a three-year commitment from supporters, who can continue to renew annually.
>> View season card pricing in full
>> Season cards 2018-19 section
Some supporters will see ticket prices reduced by as much as 40%, while the club has implemented a range of measures to ensure affordable football for families and young supporters.
Anyone buying an adult, under 22 or over 65 ticket will be able to get an under 8 season card free of charge, with additional under 8 tickets priced at just £25. This is applicable in the Family Zone only.
For example, a grandparent over 65, could take two grandchildren aged under 8 for £245 a season, less than £11 a game.
The same conditions apply for families purchasing adult and child tickets, though those buying adult tickets will be able to get an under 8 ticket free of charge and additional under 8 or under 16 tickets for just £25 each. Again, this applies in the Family Zone only.
This means that a parent taking two children aged seven and ten, would pay £335 a season, working out at just under £14.60 a game.
SAFC had identified a significant price jump for those leaving the under 16 category, therefore a new category for under 18s has been introduced, with prices from £80, less than £3.50 per game.
Adult season cards have been reduced by up to 16%, with prices beginning at £310, less than £13.50 a game.
Additional concessionary seating areas in the centre of the East Stand (Blocks L4-6), will be available, including family bundles.
Sunderland AFC’s chief executive, Martin Bain said: “Sunderland sits at the centre of a community of fans and what we are aiming to do with our season card pricing is to recognise the core of that community. It is not lost on the those at the club that this core has been ever present in the tough times.”
“By reducing season ticket prices this year and guaranteeing that price for the following two seasons for those who renew we are acknowledging that loyalty now and rewarding it going forward.”
“We also know that we need to grow that core. By providing under 8s with a season card at no cost and reducing the cost for young adults coming along to support the club is more affordable and accessible for families and friends than ever.”
The deadline for season card renewals is 24 April, and full information on pricing and how to renew can be found at www.safc.com/prices.
Premier Concourse Closure
Sunderland AFC has taken the decision to close the Premier Concourse in the Stadium of Light at the end of the season, meaning season card holders in that area of the stadium cannot renew in this season’s seat.
All Premier Concourse season card holders should now have received written notification of the closure, with correspondence sent to those affected last week. They will also be contacted by telephone to discuss the closure in more detail.
If you are a Premier Concourse season ticket holder affected by the closure and would like to speak to someone regarding the closure, please email PC2018@safc.com quoting your name and season card number, or call our dedicated Premier Concourse number on 0191 551 5101 during office hours.
