Sunderland AFC are officially launching the Bradley Lowery Foundation this week, when the Black Cats take on Everton in the third round of the Carabao Cup on Wednesday evening.
Sunderland’s famous red and white striped shirts will sport the logo of the newly-formed foundation for the game, with the club’s principal partner Dafabet, kindly donating the prime space in order to support the charity.
Everton Football Club, who have been great supporters of the Lowery family, will also sport the logo on their shirts in place of their usual SportPesa branding, in a show of unity demonstrating the powerful effect young Bradley had on the world of football.
The one-off shirts will then be signed by the players following the game at Goodison Park and auctioned by the charity to raise vital funds.
The Bradley Lowery Foundation has recently been awarded registered charity status, allowing it to embark on a major fundraising programme to help support its aims and objectives.
Since Bradley’s sad passing in July, aged just six years old, his family have worked tirelessly to ensure a positive legacy will come from his personal fight and the Bradley Lowery Foundation has been set up with the aim of offering support, advice and encouragement to families undertaking their own fundraising campaigns to fund children’s medical treatment and equipment. The charity will also offer grants and work closely with families in need of guidance and support.
Speaking ahead of the game, Gemma Lowery said: “We are absolutely thrilled to see the Foundation logo on the front of the shirts. The game has a very special meaning to myself and Carl and we are overwhelmed by the support we have received from Sunderland and Everton.
“Bradley will be watching over everyone and I’m sure he would be very proud that his legacy can now help others.”
The Blackhall youngster, famed for his beautiful smile and positive outlook, captured the hearts of football fans around the world as he bravely battled neuroblastoma for much of his short life. A Sunderland fan, Bradley became firm friends with staff and players alike at his favourite football club, leading the team out on a number of occasions.
Sunderland AFC’s chief executive, Martin Bain said: “Bradley had a profound impact on our club and the wider football community. Through the foundation which bears his name he will forever be remembered as a force for good and the we are honoured to be able to give our continued support to the Lowery family and the charity.”
A special executive box at the Stadium of Light has been donated by the club to the Lowery family this season, giving youngsters facing their own challenges, just as Bradley did, the opportunity to enjoy a special match day experience with Sunderland AFC.