'Bradley's Place': Fundraising campaign launched

Sunderland AFC has launched ‘For Bradley’, a special fundraising campaign to create a holiday home for sick children and their families.

The For Bradley initiative has been created by SAFC to honour the memory of six-year-old Sunderland fan Bradley Lowery, the Blackhall youngster, who captured the hearts of football fans around the world as he bravely battled neuroblastoma.

The Wearsiders will raise money through the sale of a special edition adidas home shirt, which has affectionately been named as ‘Bradley’s Shirt’.

The holiday home, known as Bradley’s Place, will be run by the Bradley Lowery Foundation providing families from across the UK with an opportunity to spend time together, something which was so important to the Lowery family, as Bradley’s mum, Gemma Lowery, explains: “One of our favourite memories is taking Bradley on holiday to Scarborough. We are absolutely thrilled that Sunderland AFC suggested that we could create similar memories for other families.

“Since Bradley’s sad passing in July we have worked tirelessly to ensure a positive legacy will come from his personal fight and I’m sure Bradley will be watching over everyone and be very proud that his legacy will now help others.”

SAFC chief executive Martin Bain said: “Bradley Lowery was an inspirational little boy who made a big impact on this club and the wider footballing world. We want to create a legacy for Bradley that will be for the good of everyone.

"Bradley’s Shirt will go a long way to making that happen, with all money made from sales of the special edition shirt helping to build memories for sick children and their extended families.

“We’re asking our fans and the wider footballing community to wear the shirt for Bradley and join us in making a difference.”

As Sunderland AFC club captain John O’Shea explains, Bradley was no stranger to the role of mascot; “Bradley became firm friends with staff and players alike, leading the team out on a number of occasions.

"He made a huge impact on our club and the wider football community. Everyone at the club is honoured to be able to give our continued support to the Lowery family and the charity.”

Bradley’s Shirt is available to buy from official club stores or via safcstore.com now and is priced at £39.99 for junior shirts and £49.99 for adults. All money made from shirt sales will be donated by SAFC to the Bradley Lowery Foundation.

Thumbs up #ForBradley

The double thumbs up in his little red and white gloves was Bradley’s gesture. SAFC want to make it everyone’s. The club is asking fans to share pictures or videos of themselves giving a double thumbs up, using our #ForBradley hashtag on twitter and Instagram.

For further information about the campaign, how to get involved or to donate visit www.forbradley.co.uk

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