Beyoncé: Landmark concert announced

Beyoncé, one of the biggest female artists of all time, is set to light up the North East in the summer following the announcement of her hotly-anticipated world tour.

Recognised as the most powerful woman in the music industry and Billboard’s Artist of the Millennium, Beyoncé will take to the stage at Sunderland’s Stadium of Light in what will be the prestigious opening night of the European leg of the Formation World Tour, on Tuesday 28 June, 2016.

The show will be the iconic singer’s first-ever stadium performance in the North East, with Sunderland selected as one of only five UK venues to host the global superstar and one of only two stadium venues in England, the other being Wembley.

The Crazy in Love star is heralded as one of the biggest and best entertainers in the world and one of the most successful female artists of all time. She has sold over 118 million records as a solo artist and a further 60 million with her former band, Destiny’s Child.

The Formation World Tour is Beyoncé’s first solo tour since her ambitious Mrs. Carter Show World Tour in 2013. The sold-out tour spanning two years and five continents thrilled nearly two million fans and was hailed by critics worldwide. During the summer of 2014, Beyoncé and Jay Z launched the six-week On The Run Tour, playing major stadiums in the US. They ended the tour in Paris, France in September 2014 with two additional dates that were filmed for an HBO Special that was nominated for an Emmy Award.

Speaking about the concert, Sunderland AFC’s commercial director, Gary Hutchinson, said: “This concert represents a huge win not only for the Stadium of Light but the North East region too. Given Beyoncé’s iconic status in today’s music scene, this is without doubt the biggest concert announcement we have ever made.

“In a career spanning almost 20 years, she has consistently produced global hits and is one of the greatest artistes in recent history. To have her perform here in Sunderland, in her prime, will be a once-in-a-lifetime experience for North East music fans and we can’t wait to welcome her to the city and the stadium.”

Tickets will be priced from just £43.50, but with unprecedented demand expected, fans are advised to secure their seat what will be the hottest show of the summer as soon as possible.

 

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