Eleven: Back of shorts partner

Eleven Sports Media are taking the Stadium of Light’s fan engagement to the next level ahead of the 2019-20 season.

After becoming Sunderland AFC’s first-ever back-of-shorts sponsor in March, Eleven will be making a significant investment in proprietary hardware and software over the summer, including the installation of their award-winning StadiumTV and StatTV.

The major upgrade in fan engagement technology will see over 100 LED screens installed within the Stadium of Light’s concourses, hospitality suites and executive areas.

Widely recognised as the number one fan engagement channel across UK sporting venues, StadiumTV provides club news and information, social media streams and promotions, and matchday content, bringing supporters closer to the action than ever before.

SAFC fans will also be able to experience StatTV, a live and interactive matchday channel featuring detailed statistical content on the moments that matter, to add a new dimension to matchday debates from the concourse to the boardroom.

And that’s not all, Eleven will also provide their StatTracker content to the club’s official social media channels, so keep an eye out on Twitter, Facebook and Instagram.

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