Vacancy: Content Producer

Content Producer (Academy) 


The postholder will work as part of the content team within the Communications, Digital and Marketing domain, leading the organisation’s Academy content across all platforms to continually develop the Club’s digital engagement and audience.

 Core Responsibilities/Accountabilities

·       Collaborate with the Content Manager to the plan, produce and publish social and editorial content.

·       Lead the organisation’s Academy content output across all digital platforms and print publications.

·       Utilising the domain’s task management platform, support the production of weekly and monthly multi-platform content plans across the Club’s content and audio-visual platforms.

·       Contribute to and follow the domain’s annual content strategy and calendar to ensure all opportunities are included and maximised.

·       Attend Under-21 fixtures home and away and home First-Team fixtures where required.  

·       Attend other fixtures, including SAFC Women and Youth, where required on a rotational basis, in addition to other Club activities and events.

·       Assist with other football-related media relations functions such as press conferences and availabilities, facilitating interviews, monitoring coverage and social media, and assist with producing related content.

·       Help administer and oversee media accreditation for matchdays at the Stadium of Light.

·       Undertake media suite matchday duties and be responsible for welcoming and registering media to the Stadium of Light, making sure they are accredited, assisting them with queries, technology and appropriate access to facilities.

·       Mentor placement students and interns to ensure they proactively contribute and also enjoy a first-class learning experience.

·   Any other reasonable duties.


To apply please email your CV and covering letter, stating your current salary, to Recruitment, Human Resources, Sunderland AFC, Stadium of Light, Sunderland, SR5 1SU.

If your application is successful, you will be contacted for an interview which will take place at the Stadium of Light on a date to be confirmed. Please note the position for which you are recruited is subject to a Disclosure and Barring (DBS) Check. All applicants must be able to verify that they are eligible for work in the UK. The closing date for all applications is close of business Wednesday 31 May 2023.


· Sunderland AFC is an equal opportunity employer.

· We are committed to a policy of treating all employees and job applicants equally.

· Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.


Sunderland AFC recognises that the safeguarding and protection of children and vulnerable adults is of paramount importance within the organisation. Sunderland AFC owes a duty of care to safeguard all children and vulnerable adults involved in activities as organised by the football club. Sunderland AFC will ensure that safety and protection is given to all children and vulnerable adults involved in activities through adherence to the Safeguarding guidelines adopted by the Club.

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