SAFC in Africa - Football

SAFC targeting a place as the most supported English club in the African continent

As a member of the world’s biggest domestic club competition, the Barclays Premier League, Sunderland are ideally placed to offer coaching and business support across Africa.

An average home attendance of around 40,000 underlines the passionate support Sunderland AFC enjoys – and this passion shines through in everything the club does.

At the world-class Academy of Light facility, highly-qualified coaches nurture the next crop of budding talent alongside experts in sports science, conditioning and sports medicine.

Through SAFC in Africa, the club are looking to share this knowledge with footballing partners across the continent, in addition to lending business expertise to help African football not only continue to grow, but thrive.

Sunderland are targeting a place as Africa’s best-supported club. Already, the Black Cats have partnered with the likes of Ghanaian champions Asante Kotoko and have broadcast games live from the Stadium of Light to more than 30m African listeners via the BBC’s Swahili service.

African influence is growing at the first-team level at the Stadium of Light, with Benin international Stephane Sessegnon considered amongst the league’s stars.

Kader Mangane, of Senegal, is a recent addition while the likes of Ghanaian stars Asamoah Gyan, Sulley Muntari and John Mensah have all worn the red and white stripes in recent seasons.

Conversely, the continent’s increasing influence on the English game also provides the club’s young home-grown players with the chance to experience the African footballing ethos and love for the game.