Partners launch international campaign

by Stuart Vose

Nelson Mandela International Day Campaign 2014 kicks off.

The Nelson Mandela Foundation, a partner of Sunderland AFC, have kicked off the Nelson Mandela International Day Campaign for 2014.

The launch signifies the commencement of the Foundation’s global call to action for public service.

Sunderland have held a number of events in support of the Foundation, including designating last season’s home game against Manchester United as Nelson Mandela Day, as well as other fundraising and awareness activity.

From today, change makers and legacy advocates across the globe will initiate and host activities within their communities in commemoration of Mr Mandela’s lifetime commitment to freedom and service to one’s fellow man.

And while each year sees an increase in participation in Mandela Day activities across the planet, the poignant message of this year’s launch event was clear – make EVERY day a Mandela Day.

Nelson Mandela Foundation CEO Sello Hatang highlighted the significance of Mandela Day as an event that honours South Africa’s late statesman and provides an opportunity for all to emulate his role as public servant.

“Mandela Day is not only about doing good, it is about service. It is an opportunity to build upon Mr Mandela’s lifelong belief that we must live to serve every day, in whatever we do,” he said.

This year’s Mandela Day launch is particularly symbolic in that it offers South Africans, and the world, an occasion to honour the ethos of the late Mr Mandela in the year that marks South Africa’s 20th year of democracy.