SAFC in Africa - Business

Ushering in a new wave of corporates into the continent and mazimising the economic potential

Africa is a burgeoning economic powerhouse ideally placed for further growth in the years ahead.

The continent boasts seven of the world’s top ten fastest-growing economies and provides excellent business opportunities.

Partnering with Invest in Africa, Sunderland are helping to usher in a new wave of corporate partners across a number of business sectors.

The programme aims to help maximize Africa’s economic potential by attracting high-profile partners, with names including Ernst & Young already on board.

Invest in Africa aims to drive inward economic investment as well as carving out opportunities for African firms to grow and prosper.

The club’s message is steadily spreading across a continent measuring more than 30m square kilometres - larger than the USA, China, India, Japan and all of Europe combined.

Africa’s middle class already numbers more than 300m people – and is growing at an ever-increasing rate.

Sunderland’s vision is to bring the excitement of following the club on their top-flight journey to supporters across the continent.

Africa’s potential – on both footballing and business fronts – has never been greater.