Club continues relationship with principal partner

by Sunderland AFC

SAFC continue Bidvest partnership.

Sunderland AFC and BFS Group are delighted to announce that the club’s principal partnership with Bidvest is to continue as the Black Cats look forward to their eighth consecutive year of top flight football.

BFS Group is the main UK operation of Bidvest Foodservice, which is the largest global foodservice business outside North America. Bidvest Foodservice is part of The Bidvest Group Limited, a global business operating across a range of sectors with over 137,000 employees across four continents and which is headquartered in South Africa.

Sunderland AFC has established itself as one of the most recognised English clubs across Africa, with football and business partnerships in South Africa, Tanzania and Ghana already thriving. Activity across other African territories is also currently in development as are plans to increase the club’s presence across a range of territories, including Asia and the USA.

The Bidvest logo will continue to be proudly sported on Sunderland’s home and away kits for the new season, which are set to be unveiled to fans in the coming weeks.

Sunderland AFC’s commercial director, Gary Hutchinson, said: “We have enjoyed a fantastic first year with BFS Group and Bidvest as our principal partner.  We want to continue to increase our international commercial activity to help strengthen our aims to be a top football club and our partnership with a company with the global credentials of Bidvest Foodservice is helping us to achieve those aims.

“Through our existing work in Africa and new developments in the coming months in Asia and the USA, we are working to increase the club’s presence across a range of territories.”

The Bidvest Group also owns Bidvest Wits, one of the largest football clubs on the African continent, with whom SAFC also partner.