Asian Betting Partner are in their second season as the club’s official Asian Betting Partner having agreed a ground-breaking deal ahead of the 2012-13 campaign.

The partnership with one of Asia’s largest online gaming organisations offers Black Cats fans across the continent a range of opportunities, including betting on Barclays Premier League matches.

Commercial director Gary Hutchinson said: “ continue to be a valued partner as the club continues to grow on an international level.

“We are committed to working in partnership with top international brands and look forward to making further progress.”

Mike Chong, Asia Pacific Strategic Director of said that the partnership with Sunderland Association Football Club has been a great experience, especially being able to allow fans in Asia to show their support for the club.

“Since the start of the sponsorship, we have received many suggestions from Sunderland fans in Asia regarding how they would like to show their support for the club," he added. "We have taken this on board and we are planning events in the future to benefit Asia-based fans."

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