Male Grooming Partner
Sunderland AFC has formed a partnership with NIP+MAN, in an agreement which sees the brand become the official male grooming partner of the Barclays Premier League club.
Launched in May 2013, NIP+MAN is a men’s grooming range designed to target everyday skin and body concerns, ranging from tired skin, sore muscles and ab sculpting.
A ‘sister’ company of the hugely successful NIP+FAB women’s range, the newly-launched male equivalent range is already creating waves in the skincare world.
Its product range includes; Ab Fix, After Shave Power Lotion, Bicep Fix, Body Fix Kit, Daily Power Moisturisers, Manotox, Pec Fix, Power Workout Fix, Scrub and Smooth Kit, The Modern Man Kit and Turbo Face Wash.
The range of products incorporates a number of plastic surgery alternatives and is designed to bring out natural contours and improve skin texture.
NIP+MAN’s logo will appear across the Stadium of Light’s dugouts, showcasing the brand to a potential audience of millions through the international TV platform. Sunderland AFC’s players will also be using the range of products.
SAFC’s commercial director, Gary Hutchinson, said: “As a bespoke male grooming product, football offers NIP+MAN a fantastic platform on which to increase the reach of their fledgling brand and access their target audience. We are pleased to welcome NIP+MAN to Sunderland AFC and look forward to working with them.”
Stratis Hatzistefanis, Co-Founder of NIP+MAN, said: “We are over the moon to be partnering with Sunderland AFC, our first partnership in the sporting industry. We look forward to introducing Sunderland fans to our brand-new male grooming products and raising the awareness of NIP+MAN.”