Retail Partner

The club have signed a multi-million pound deal with sports retail giant, Kitbag.

Leading online sports retailer Kitbag operates the official online stores of football clubs including Barcelona, Manchester Utd, Chelsea and Real Madrid, along with a range of other organisations including the RFU, F1, the Ryder Cup, Open Tour and Wimbledon. 

The global organisation, which also operates the retail divisions of a number of professional sports clubs, such as Manchester City, Everton and rugby's Leicester Tigers, will take over Sunderland's three existing club stores, along with its online and mail order services from June 2012. 

The partnership will expand and grow the club's retail operation both domestically and internationally.

For more information on Kitbag visit