Sunderland Football Club’s groundbreaking partnership with Invest in Africa is aiming to use the global reach of the Barclays Premier League to show that Africa is open for business, create new business opportunities with Africa and highlight these to companies, including those based here in the North East.
This truly unique partnership is focused on promoting Africa, a region with a real passion for football, which boasts some of the fastest growing economies in the world. The aim is to encourage more businesses into the continent in partnership with local organisations to create successful partnerships which stimulate long term growth and prosperity which is in everyone’s interest.
The Barclays Premier League attracts a global audience of 4.7 billion people around the world, all of whom will see the Invest in Africa brand and its messaging proudly displayed on the club's shirts from the 2012-13 season onwards.
This partnership truly gives something back to both our own region and to a continent which has become a firm part or our club's success story over recent seasons- Ellis Short
Sunderland have rapidly become one of Africa's most recognised clubs and the Invest in Africa partnership will also assist in continuing to build the Black Cats' global brand while delivering real opportunities across Africa and beyond.
Furthermore the club's official charity, the Foundation of Light, which has already shown the benefits of business partnerships and investment in the North East, will aim to deliver the same positive impact in key communities across Africa together with Invest in African and its partners.
More About Invest in Africa
Invest in Africa is about inspiring more business to work in Africa by challenging perceptions of doing business in Africa and demonstrating that the continent is thriving. It is about building a brand for Africa that makes it clear where the opportunities are and how to succeed.
- 7/10 of the world's fastest economies are in Africa
- Africa is the world's fastest growing mobile phone market
- Africa's middle classes are over 300 million
- By 2030, half of Africans will live in cities
Still many businesses’ perceptions of investing in Africa are confused, dominated by outdated images and a perception on a dependence on aid. Invest in Africa aims to encourage people to think differently and to recognise that with the right understanding and commitment Africa presents a fantastic business opportunity.
Invest in Africa is a not-for-profit organisation focused on developing growth in the business environment. It is building a team of founding partner companies all of whom have a proven track record of successful and sustainable businesses in Africa. These founding partners will share their experiences, expertise and encourage other investors and businesses to work in partnership with local African companies developing enterprise across the continent.