Ahead of the 2010 World Cup, Darren Bent and the England squad back the 'Show Racism the Red Card' campaign.

Sunderland players showed their commitment to the national anti-racism initiative, Kick it Out, ahead of this season's home game with Liverpool.

Sunderland Football Club operates a policy of zero tolerance towards any incidents of anti-social behaviour.

The freephone number was launched to give supporters the opportunity to call the Club confidentially and free of charge.

SAFC have been presented with an award to mark their work in the field of diversity in football.

Tackling anti-social behaviour in primary and secondary schools.

Craig Gordon and Kieran Richardson met local youngsters as part of the Show Racism The Red Card campaign last week.

SAFC Foundation works with hundreds of young people every week aimimg to raise awareness of cultural diversity.

Sunderland AFC supports Show Racism the Red Card, the anti-racist educational charity that uses the power of football to combat racism.