ITV Global are the Club's Official Licensing Partner, who license the Sunderland AFC trademarks to a variety of different companies.
These official licensees proceed to manufacture their individual products bearing the Club's trademarks ie the Club Crest, Black Cat logo etc
Once manufactured, the products are then sold nationally and internationally through various retail outlets and websites, independent of the Club. Many of these items can also be found on sale at Sunderland AFC Official Club Stores.
One of the UK's leading licensing agents, ITV Global is the consumer products division within ITV plc. They currently work with 250 licensees across 70 countries with more than 1,000 product lines across Sports, Entertainment, Children's, Comedy, Drama and Film
By licensing the Club brand to established licensees, we are able to increase our retail footprint which will help to expand the Club's appeal onto a more national and international base.
Our current licensee portfolio, and products, include:
DANILO
Wall calendars, diaries, desk calendars, gift wrap & greetings cards
www.danilo.com
HOME WIN
Ceramics, souvenirs (scarves, flags, pennants), gift sets, headwear/accessories, luggage, pet products, soft toys
www.homewin.co.uk
WORLD CENTRE
Jewellery - 9 carat gold & sterling silver
www.worldcentre.co.uk
PREMIER LICENSING
Golf accessories
www.premier-licensing.com
BENCHMARK PROMOTIONAL SERVICES
Promotional gift bags and note books
www.bpss.co.uk
SCORE DRAW
Retro football shirts, retro tracksuit jackets, 1973 presentation gift set
www.scoredraw.com
GB EYE
Posters, prints, postcards packs, canvas prints, photique, badges and stickers
www.gbeye.com
PARKGATE SPORTS
Neoprene Bottle Covers - shaped as the team kit
www.parkgatesports.com
If you are interested in becoming a licensee please contact James Chubb, Licensing Manager, ITV Global on 0207 157 6221, email james.chubb@itv.com or visit www.globalent.itv.com
