The firm, which also sponsors and lends its name to one of the biggest junior football leagues in the North East, the Pin Point Recruitment NABC league, as well as supporting the Northern Alliance league, entertained over 60 guests in the Club's prestigious banqueting suite as Darren Bent's first half winner capped a momentous day on Wearside.

Andrew Hall, financial director at Pinpoint Recruitment, said: "We have sponsored matches at the Stadium of Light before but it has never been better than it was against Liverpool. It was obviously a great day for Sunderland but the feedback we have had, even from Liverpool fans, has been tremendous.

"We could have brought even more guests - the interest was phenomenal ahead of the game."

Usually entertaining up to 40 guests at the prestigious Stadium of Light on a matchday, match sponsors greet their invited guests with a champagne reception ahead of a behind-the-scenes tour of the dressing rooms on matchday.

Following a group photograph in the centre circle and the chance to mingle with some of the famous faces in Steve Bruce's star-studded squad, a sumptuous four course meal awaits, complete with a personal gift, as well as one for the company, and an exclusive vote for both the home and away Man of the Match awards before the day's stars collect their awards in person.

Andrew continues: "Match sponsorship provides an opportunity to reward existing customers and employees and is a tremendous marketing tool in reaching prospective customers.

"We actually sponsored a defeat to Bolton Wanderers last season and despite the result, the feedback we received was still fantastic. It just shows that it's as much about getting close to the club and giving your customers a day to remember as it is about what happens on the pitch."

Andrew adds: "The striking thing about Sunderland is just how accessible and inclusive it is. You really feel central to what is going on. You deal with senior people in the Club, everyone gets looked right down to the little things like a quality memento was given to each guest.

"If you have key customers or business associates who are football fans, especially Sunderland supporters, we would not hesitate to recommend using the corporate packages available at the Stadium of Light."

To find out more about the competitive commercial opportunities available through Sunderland AFC and availability, please call 0871 911 1555 or email hospitality@safc.com.