Sunderland's emotive season-card campaign has captured the imagination with fans viewing the promotional video over 130,000 times.
- More information on 2017-18 season cards
- Watch the 'Wearside by Side' promo video
- Subscribe to the YouTube channel
Now, SAFSee takes you behind the scenes for how the video was shot over a number of days leading up to the Black Cats' Premier League clash with Manchester City.
Watch the full video below...
