Striker previews Reading visit.
Sunderland cannot afford to take anything for granted when they face this season's newly promoted sides, according to Fraizer Campbell.
Martin O'Neill's team will start as favourites at the Stadium of Light against Reading this Saturday, especially following last week's confidence boosting goalless draw against Arsenal at the Emirates Stadium.
But as Swansea, QPR and Norwich proved last season, the Premier League's newcomers are capable of adapting quickly and catching the more established clubs off guard.
"Like every newly promoted team it's Reading's first season back in the Premier League so they'll be excited, they'll be fresh," he said. "They got a draw in their first game against Stoke who aren't an easy team to get a point out of so it'll be interesting on Saturday.
"If Reading play good football, they've got half a chance. Swansea did brilliantly last season and they've started on fire again this year.
"It won't be a game where we'll be thinking 'yeah we'll win this one' we’re going to have to go out and work as hard as we did against Arsenal on Saturday."
As part of new developments around the Stadium of Light this season, the lower bowl will be full of Sunderland fans for the first time since its construction in 1997 following the relocation of away supporters to the North Stand Upper area.
And Campbell can't wait to walk out into the electrifying cauldron of noise that will be created when thousands of Sunderland fans take their seats in the new South Stand singing section.
He added: "It's like the first day of the season again, the first home game. So it'll be great, I'm sure the Stadium of Light will be packed, and hopefully we can put in a good performance.
"The closer your fans are, the louder it feels when they support you so the atmosphere will be even better than it already was."