Club to provide season card holder subsidies for selected away games.
As part of a Premier League-wide initiative to improve the overall experience for travelling supporters, Sunderland AFC is pledging to make away days cheaper for Black Cats fans.
The club has selected a number of away games, commencing with the 700-mile round trip to Swansea on October 19, where the club will subsidise the match ticket price for its season card holders by £10.
For the trip to the Liberty Stadium, this will mean that an adult ticket will cost Sunderland fans £25 instead of £35 and an under 16 or over 60 will pay just £12.50 rather than £22.50.
As part of the initiative, the club is also undertaking work to make visiting the Stadium of Light a better experience for travelling fans, including enhancements to concourses and bars and improved directional signage.
All 20 Barclays Premier League clubs have committed to support the scheme.
Despite significant geographical challenges, Sunderland enjoys a thriving travelling support. In 2012-13 a total of 42,957 Sunderland fans travelled a cumulative average of 9,212 miles across the season to support their team.
Sunderland AFC chief executive Margaret Byrne said: “Our away support is phenomenal and something we are immensely proud of. Our fans undertake a huge commitment, both in terms of time and finances in order to support the team and it’s something we would never take for granted.
“By subsidising ticket prices for some of the more challenging trips we hope we are helping them to continue to support the club, as well as thanking them for their fantastic support."