Concert Hosptality

VIP packages for One Direction

by Kate Smith

See World's most popular boyband in style.

Boyband sensation One Direction will kick off the UK leg of their 2014 ‘Where We Are’ World Tour at Sunderland’s Stadium of Light on Wednesday 28 May.

Stars Harry, Zayn, Liam, Louis and Niall will take to the stage at the home of Sunderland AFC next summer, as they embark on their first global stadium tour.

Unprecedented demand is expected for tickets, with the Sunderland show being one of only four stadium shows on the UK leg of the tour.

Fans can guarantee they don’t miss out on what is set to be the biggest show ever staged on Wearside, by taking advantage of the relaxed comfort of the Stadium of Light’s fantastic suites.  

A range of concert hospitality is available, providing the ideal option for any parent wishing to take their child to the must-see show of 2014. Hospitality packages afford the chance to watch the show from some of the best seats in the house, whilst also enjoying private bar facilities and first-class food options pre and post concert – and avoiding the crowds and queues.

From the informal ‘Party Package’, through to Gold and Platinum options in the Stadium of Light’s suites and private executive boxes, there’s something to suit all tastes and budgets.

Prices start from just £145 per person (+VAT), including a reserved seat ticket.

Party Package, Black Cats Bar
The relaxed and informal Black Cats Bar offers private bar facilities, a range of food options to buy and a prime seat for the show in the stadium’s Strongbow North Stand. It’s the perfect package for anyone wanting to enjoy the show with that little bit of added comfort.

•             Reserved prime concert seat Strongbow North Stand
•             A range of food available to purchase
•             Private bar facilities
•             Complimentary VIP souvenir laminate and gift 

Priced at £145 per person + VAT.

Gold Package, Hospitality Suites
The Stadium of Light’s suites offer something to suit everyone, first- class service, yet a relaxed and informal atmosphere letting you really kick back and enjoy the show!

•             An informal pre-show buffet
•             A reserved prime seat for the show, close to the stage
•             Complimentary bar for adults and soft drinks for children (under 16)
•             Access to a post-show bar with music
•             Children’s entertainment
•             Complimentary VIP souvenir laminate and gift

Priced at £199 per person + VAT for adults and £179 per person + VAT for children under 16.
(Bookings of 10 or less may be grouped together for dining.)

Platinum Package, Private Executive Boxes
Executive boxes at the Stadium of Light afford a fantastic combination of privacy and luxury that’s sure to impress and your own private balcony guarantees a great view of the show.

•             A three-course pre-concert meal, with coffee
•             Two bottles of wine with meal and soft drinks for children under 16
•             Post concert tea/coffee and biscuits
•             Prime seats for the show on your own private balcony
•             Table service bar facilities and host service
•             Mini bar stocked on request (additional cost)
•             Access to post-show bar with music
•             Complimentary VIP souvenir laminate and gift
•             Car parking if required

Priced at £299 per person + VAT (a minimum of 10 guests)

Demand for this show is expected to be exceptionally high. Call 0871 911 1555 or email to find out more information or to make an expression of interest. Existing SAFC hospitality customers should contact the club immediately.

Tickets, priced from £43 (plus booking fee), will go on sale at 10am, Saturday 25 May, 2013. Tickets WILL NOT be available from the Stadium of Light.


0844 811 0051,  0844 826 2826,  0844 338 8000

Standing tickets only available to persons aged 12 and over. No under 16s will be allowed on the pitch unless accompanied by an adult. There are no age restrictions for seated tickets.

For general enquiries email or log on to

Fans can keep up to date with all the latest information at  the Stadium of Light’s official Facebook or join the conversation on Twitter @SoLConcerts using #1DSoL.