kit launch

TV: Fans snap up kit

by Kate Smith

New strip a hit with supporters.

Sunderland's new yellow away kit is proving very popular with fans following its release.

The 2013-14 away strip went on sale in official club stores on Thursday morning with scores of supporters queuing up to get their hands on it. 

The new adidas shirt, which Paolo Di Canio's men will wear on their travels next season, bears the logo of new club partner Bidvest.

You can purchase the new shirt from club outlets at the Stadium of Light, Debenhams in Sunderland or The Galleries in Washington. 

Kits can also be ordered online at

Hear from fans buying the kit and club store manager Bernie Quinn in's special video below: