Season card holders can enjoy extra discounts.
The club has added another local business to the SAFC Rewards scheme benefitting Black Cats fans.
Season Card holders can now save 20% on selected drinks at local public house The Fort in nearby Roker.
The latest initiative which is exclusive to season card holders is available at any time of day in The Fort on non-matchdays.
The Fort pub which is over 100 years old is popular amongst Black Cats fans and they can now be rewarded for the loyalty to the club with offers in the pub.
Sunderland AFC commercial director Gary Hutchinson said: “We are delighted with the growth of SAFC Rewards which offers our season card holders a number of benefits. We are pleased to have another local business sign up to the initiative.
“The SAFC Rewards scheme has been very popular with season card holders and a growing number of businesses too. We hope that this can continue to grow and promote businesses and benefit our supporters.”
The Fort Landlord, Alan Wallace added: “I’m a huge Sunderland fan so to now have that affiliation with the club is something that I’m really proud of.
"The pub is popular amongst Sunderland fans and anybody is welcome to come along and talk football!”
The Fort pub joins a growing list of businesses to sign up to SAFC Rewards where season card holders can benefit by showing their card in a number of businesses locally and nationally. For a full list of where season card holders can make savings visit www.safcrewards.com