Rewards offer a real gem


Local jeweller offering SAFC fans big discounts.

The owner of a local Sunderland business has expressed his delight at the benefits offered by the SAFC Rewards Scheme.

Harry Collinson Jr, who owns Collinson Jewellers, explained that he and his sister (who owns another SAFC Rewards affiliate Pandora Sunderland), have seen hundreds of season card holders take advantage of the scheme.

He said: “The scheme allowed one lady to buy a diamond ring she had wanted to purchase for a while. It has been really encouraging and customers have been very positive about the scheme.”

Mr Collinson Jr went on to explain that supporters had been getting their festive shopping done ahead of schedule.

“Customers have started buying Christmas presents early with their discounts, once people see what a great saving they can make they have returned to take advantage of the offer over again as the offer lasts all year.”

Asked if he would recommend SAFC Rewards to other businesses in Sunderland, the reply was overwhelmingly positive.

He said: “I would definitely recommend it to other businesses, there is extra footfall, they would be mad not to. It’s a breath of fresh air.

“It’s a real advantage for customers to actually enter the shop and see what we offer.”

The store owner explained that he was already planning for next season.

He said: “We want to offer something different. We are looking at exclusive events for next year to give something back to season card holders. We love being in partnership with SAFC.”

Collinson Jewellers joined the SAFC Rewards scheme when it was launched ahead of the 2012-13 season. The initiative allows Sunderland season card holders to take advantage of various discounts and exclusive offers throughout the region and beyond.

Season card holders can keep up-to-date with SAFC Rewards by providing a current email address. Click here and log-in, you will already be registered as a season card holder and you can update your details on the registration page.