Partners launch exclusive competition

by Stuart Vose

Win a shirt with Invest in Africa.

To celebrate the start of the Barclays Premier League campaign and Sunderland AFC’s first home game against Reading, the club’s new partner,

Invest in Africa, has launched a shirt giveaway to give fans a chance to win one of the new Invest in Africa branded Sunderland shirts.

To enter simply take a photo of yourself in an Invest in Africa branded shirt at Saturday’s match and upload to the official Sunderland Facebook page at  

Eleven lucky winners will be selected at random and will be able to choose their prize of either an Invest in Africa home or away shirt.

The competition closes at 5pm next Tuesday, so get snapping! 

To celebrate the new partnership with Sunderland AFC, Invest in Africa will be running similar promotions at future home games, so keep an eye out on Facebook for your chance to win.  

Invest in Africa will also be promoting a number of ticket giveaways on their official twitter page so make sure you follow @investin_africa. 

William Pollen, Invest in Africa Programme Director, said: “We are delighted to be supporting Sunderland and are grateful for the positive response we’ve received from fans.  

"We are looking forward to a successful season and would like to wish the team the very best for the opening games of the season’s campaign.”

On 25 June 2012, Sunderland AFC announced its groundbreaking sponsorship deal with Invest in Africa, a new business initiative that will promote Africa as a leading investment destination and actively challenge misconceptions about investing on the continent.

Invest in Africa’s mission is to show that Africa is open for business, and that its further development is dependent on private-sector investment and partnerships with local businesses. 

The partnership with Sunderland AFC provides a high profile platform for the brand to take Invest in Africa’s message to a worldwide audience, the first time a not-for-profit initiative of this nature has appeared on a Barclays Premier League shirt.