Sunderland seal Capital FM partnership

Capital FM deal agreed

by Stuart Vose

Radio giants sign up.

Sunderland AFC have signed a partnership with radio station 105-106 Capital FM North East for the 2012/13 season.

The partnership, the first time the club and station have worked together, will see both parties link up on areas such as ticket competitions, promotions and VIP events for both matchdays and concerts at the Stadium of Light.

Gary Hutchinson, SAFC Commercial Director, said “We are delighted to be working with the team at Capital for the first time and are really looking forward to growing and developing the partnership to our mutual benefit.

“The Capital team has brought some creative and engaging ideas to the table that really fit with our ambitions to grow and develop the club brand and we believe their audience is a great fit with our own supporter base.  We are very much looking forward to working with the Capital team for 2012/13.” 

Kim Miljus, Managing Director, 105-106 Capital FM North East added:  “We are delighted to be working with the team at Sunderland AFC. The partnership with the football club is a great example of our strategy of 'National Brands, Delivered Locally'.  

"Listeners will have the chance to win some great football and concert prizes through fun promotions. SAFC are an ambitious club with exciting plans and their vision, ‘in pursuit of excellence’, fits perfectly with ours.”

Capital FM North East is part of the Global Radio group, the UK's premier radio company and the home of the UK's leading commercial radio brands.

The group has stations and hubs in over 22 locations across the UK, boasting the number one, two and three commercial radio brands in the UK, with Heart, the Capital network and Classic FM respectively.