The flagship Stadium of Light store, Debenhams in Sunderland and the club's latest addition to its retail division at The Galleries, Washington will all open their doors at 8am for supporters to get their hands on the eagerly-anticipated kit.
Direct from the Tailored by Umbro collection, the kit sports the name of the club's new main sponsors, tombola.*
The shirt is predominantly stone in colour and features a burgundy trim on the shaped crew neck neck-line, shoulders and side panels. The shorts feature the reverse colourway - predominantly burgundy with a stone trim and the kit is complemented with stone socks featuring a burgundy turnover.
Sunderland's new home kit is also set to launch ahead of the new Barclays Premier League season, at 8am on Thursday 12 August.
Supporters can order their home and away kits now by clicking here, by calling the mail order line, 0871 911 1973, or in official club stores. UK delivery is guaranteed for launch day.
*In compliance with gambling legislation, baby, infant and junior-sized shirts will not carry the tombola logo.
Click here to view a photo gallery of the new away kit.