Answers to concert related queries.
Q: What is the date of the concert?
A: One Direction 28th May
A: North East Live 22nd June
Q: How much are the tickets?
A: One Direction tickets range from £43 to £65 for standard tickets, and from £145 to £199 +VAT for VIP hospitality packages. Standard tickets for One Direction have sold out, only Hospitality is available
A: North East Live tickets range from £25 to £45 for standard tickets, £60 for Golden Circle and from £60 to £200 +VAT VIP Hospitality packages
Q: Is there a booking fee?
A: Yes, all booking fees will be clearly displayed on the agent’s website before you purchase a ticket. Booking fees do not apply to tickets purchased in person from the Stadium of Light ticket office with cash
Q: Where can I buy tickets?
In person at the Stadium of Light ticket office for North East Live only
These tickets are for in-person purchases only. Bookings cannot be taken via telephone. General Access and Seating are all available from the Stadium of Light ticket office. Credit/debit card purchases are subject to a booking fee. There is a limit of 8 tickets per person.
A: ALL STANDARD TICKETS FOR ONE DIRECTION ARE SOLD OUT
Q: How many tickets can I buy?
A: 8 per person
Q: Can I queue to buy tickets at the Stadium of Light before they go on sale
A: North East Live - Yes, this is permitted.
In the interests of public safety queuing at the Stadium of Light we recommend if patrons wish to queue then do so from 5pm on Friday 13 December onwards
SAFC will house those queuing inside the stadium concourses however fans are asked to be mindful of weather conditions. No alcohol will be permitted inside the stadium and it is a strict no smoking venue.
Please note that Sunderland AFC does not allow any child or young person under the age of 18 to queue overnight. Our stewarding staff may ask for proof of age and make contact with an appropriate adult to advise them that their child/young person has been asked to leave the club grounds.
Fans are advised that they queue at their own risk and that Sunderland AFC is not liable for personal loss or injury. The club also reserves the right to refuse sale of a ticket to anybody deemed to be acting inappropriately.
Sunderland AFC is fully committed to the safeguarding and welfare of children and young people and expects all staff and visitors to the Club to share this commitment.
Q: How can I pay for tickets at the Stadium of Light ticket office?
A: Credit and debit cards are accepted and are subject to a booking fee. Those who make cash purchases will not be charged a booking fee. Purchasers will be issued with a voucher which can be redeemed for an actual concert ticket nearer the time of the show.
Q: Can I buy a reserved seating ticket from the Stadium of Light ticket office?
A: One Direction – TICKETS ARE SOLD OUT
A: North East Live - Yes, this is permitted.
Q: Can I buy a hospitality package for the concert?
A: One Direction - Yes, these are available via the venue’s own website or the following links: www.gigsandtours.com/go/1dvip
Alternatively, call Sunderland AFC on 0870 9111 555 or email 1Dhospitality@safc.com
A: North East Live – Yes, these are available via the venue’s own website or www.safcconcerts.com
Alternatively, call Sunderland AFC on 0870 9111 555 or email firstname.lastname@example.org
Q: I’ve seen tickets advertised on other sites – can I still order from there?
A: We would strongly advise against using any sites other than those listed on our adverts and websites. These are the only sites we can guarantee have 100% genuine tickets. Consider the notes below before purchasing your tickets:
1. Only buy from the outlets listed on the show advertising.
2. Find out the face value of the tickets and how much you are paying in booking fees.
3. Find out the location of your seats.
4. Never buy from an agent who says the tickets will be available to collect outside the Box Office.
Q: I live outside of the UK, will you mail my tickets to me?
A: Please see the standard conditions on the website you are booking your tickets with
Q: Are there any age restrictions?
A: One Direction - Any age can attend. However in the reserved seats anyone 11 and under must be accompanied by an adult over 18. On the standing pitch anyone 15 and under must be accompanied by an adult over 18. Under 12s will not be allowed on the pitch. Generally we would advise against bringing children aged 5 or under to a large scale concert such as this.
No babies in arms are permitted for safety reasons.
A: North East Live – Any age can attend. However anyone 14 and under must be accompanied by an adult over 18.
Q: How many children under 16 can I accompany?
A: One adult can accompany up to 7 children, however this is a matter you should pay careful attention to, depending on the age and needs of the children involved.
Q: Pitch standing is only available to people aged 12 and over for One Direction and over 14 for North East Live. Is that at the time of the concert or when I buy my ticket?
A: One Direction - It is at the time of the concert. So if you are 11 when the concert is announced you will be 12 when the concert happens so you can buy a standing ticket.
A: North East Live - It is at the time of the concert. So if you are 13 when the concert is announced you will be 14 when the concert happens so you can buy a standing ticket.
Q: Can I bring my one year old baby without a ticket?
A: No, every person needs a ticket and we would strongly advise against under 5s attending.
Q: What are the opening times of the Stadium on the day?
A: One direction – 5pm
A: North East Live – 12pm
Q: What time will the concert start?
A: One Direction -The first act will be on at around 6pm
A: North East Live – 2pm approx
Q: What time will the headline act be on stage?
A: One Direction – Approximately 8pm
A: North East Live Approximately 10:30pm
All timings are approximate and subject to change
Q: Where can I purchase a disabled ticket from?
A: One Direction - You can purchase a disabled ticket by contacting See Tickets on 0844 811 0051 or visiting their website at www.gigsandtours.com
A: North East Live - You can purchase a disabled ticket by contacting SAFC on 01915515004 or visiting the website at email@example.com
Disabled and special needs tickets are on first come, first served basis
Q: I am a wheelchair user and would like to attend. Will there be a designated area for wheelchair users at the concert?
A: Yes, the Stadium has a designated Wheelchair Viewing area and accessible facilities for your use.
Q: My circumstances have changed since I purchased my ticket and I am now a wheelchair user. What should I do?
A: Please contact the venue. Please note that there is a fixed capacity for the Wheelchair areas and there is nothing we can do if this has sold out
Q: Will I be able to purchase food and drink in the stadium during the concert?
A: Yes, there will be a wide range of food and beverages available to buy. Alcohol will be available for adults aged 18 and over to buy, however you will be required to provide photo identification as proof of age. There will also be on pitch dispense service for general admissions patrons.
Q: What if I have a ticket for the hospitality area, what time will these areas close?
A: All hospitality areas will remain open late and will offer a range of food and drink offerings throughout in superb surroundings; we also have a disco/party until late in selected areas for all hospitality guests.
Q: Can I purchase official (insert artist name) merchandise at the concert?
A: Yes, there will be a number of merchandise outlets located around the venue. We would advise against purchasing any unofficial merchandise outside the stadium.
Q: Can I bring my own food and drinks into the Stadium?
A: No. If any customers suffer from a condition that may require specific dietary requirements, please contact the venue prior to arrival to ensure there are no problems bringing those products in as otherwise they will be confiscated on entry. Searches will be applied at point of entry and guests will be asked to discard any food or drinks before entering.
Q: What if I have a general admission ticket, where do I sit/stand?
A: One Direction - All general admission ticket holders will receive a wristband on entry and will be directed to the Inner Bowl (on pitch/standing area); (info regarding unreserved seating if applies)
A: North East Live – All general admission ticket holders will receive a wristband on entry and will be directed to Pitch standing and the 8,000 unreserved seats
Q: Will there be drinking water available?
A: Yes, drinking water fountains will be available at various points around the stadium.
Q: What if I or one of my guests feel unwell or have an accident?
A: The stadium will have trained medical staff on duty, please approach a steward who will direct you to the nearest first aid/medic point
Q: I am pregnant and have a standing ticket, will I be able to have a seat?
A: Please contact the venue prior to arriving to find out if there are seats still available and if it is possible to relocate. All reserved seating may be sold out.
Q: My circumstances have changed since I purchased my ticket and I am now pregnant, what should I do?
A: Whilst agents may try to exchange your ticket for a seated area, please note this may not be possible if all reserved seating has sold out. Please contact the venue prior to arriving to find out if there are seats still available and if it’s possible to relocate. We cannot give you access to any disabled area as this is only for registered disabled customers.
Q: Is the stadium a non-smoking venue?
A: Yes, the Stadium of Light is a NON smoking venue.
Q: My child has an illness, will there be facilities to keep his/her medicine?
A: No, this would need to be kept on the person at all times.
Q: Will there be a lost and found area?
A: There will be several meeting points around the stadium designated by signs reading ‘meeting point’. Please speak to your nearest steward who will assist.
Q: Where are the first aid areas?
A: There will be a First Aid area located on every level of the stadium (including the pitch). These will be clearly signposted and all stewards will be able to direct patrons to the nearest medical staff
Q: How will I get up to date information in the days leading up to the concert?
A: You can get up to date information from the venue information websites, www.safcconcerts.com or by following twitter accounts @gigsandtours @onedirection @north_eastlive which will also provide up to date information.
Q: Will there be any facility for me/my child to queue early at the venue?
A: Appropriate facility will be provided for those arriving early though we would advise against queuing overnight for safety and security reasons. Early queuing areas will be detailed on venue information websites and www.safcconcerts.com
Q: What happens if it rains, can I bring an umbrella?
A: Unfortunately, umbrellas are on the prohibited items list so are not permitted in the stadium. In the event of adverse weather conditions we would advise bringing a rain mac or disposable rain coat.
Any article that might be used as a weapon, any person deemed to be offensive or abusive, or who may compromise public safety, will be reported to the police.
Flag poles and flares. Bottles, glass vessels, cans, flasks.
Frisbees and similar items, dangerous or hazardous items, illegal substances, scooters, skateboards or other skates. Laser devices, prams / push chairs, inflatable and folding chairs, professional cameras & recording devices (This applies to cameras that have interchangeable lenses), large suitcases, lap tops, illegal merchandise items, umbrellas, hampers and cold boxes, air horns, alcohol and animals (except service dogs & guide dogs).
Q: Where will the stage be within the stadium?
A: One Direction - Please refer to the map on your ticket agent’s website. The main stage will be at one end of the stadium with a B stage in the middle of the pitch.
A: North East Live - Please refer to the map on your ticket agent’s website. The main stage will be at one end of the stadium (insert additional stage information)
Q: I have a standing ticket, can I stand anywhere on the pitch?
A: One Direction – The floor will be split into 4 quadrants. Customers will be allocated a wristband to access a particular zone. Zone allocation will be at the time of ticket purchase and location will be venue dependent
A: North East Live – on the pitch or sit in the unreserved seating (8,000 seats available)
Q: Where can I drop off and pick up my child from?
A: One direction - A designated parent collection location will be made available within each stadium site, please check back for updates relating to the venue you are attending.
A: North East Live- A designated parent collection location will be made available within each stadium site, please check back for updates relating to the venue you are attending.
Q: Will my child be safe on his/her own?
A: One Direction - In the reserved seats any child aged 11 and under must be accompanied by an adult over 18. On the standing pitch anyone aged 15 and under must be accompanied by an adult over 18
A: North East Live – All Children under the age of 14 must be accompanied by someone over 18
Q: Who are the support acts for One Direction?
A: Support acts are still to be confirmed, please check back for updates
A: More acts will also be announced for North East Live in due course
Q: Can I take photographs at the concert?
A: Yes, small digital cameras are permitted. Please note that any camera with a long or detachable lens will be classified as a professional camera and these are not permitted. Video cameras are also prohibited. Please see terms and conditions when purchasing your tickets
Q: Can I bring posters/banners to the concert?
A: Flag poles or sticks for banners are prohibited. Whilst banners themselves are not prohibited, please always be aware of other customers as potentially you may be blocking their view.
Q: Will areas within the city be open late after the concert?
A: Yes, there are many bars, restaurants, and night clubs which will remain open until late for concert goers to enjoy in the city of Sunderland. Details of offers from various venues will be made available on the website in due course.
View our list of bars and restaurants at www.sunderland.co.uk
Q: Will there be parking available on the day of the concert at the Stadium for the public?
A: There will be no parking available in the areas in the immediate vicinity around the Stadium of Light as the roads will be closed around the stadium to ensure the area is safe for concert goers.
Disabled parking will be available to wheelchair patrons only who present a valid wheelchair platform ticket and car park pass for the red car park (this pass will be included with your tickets). The location is in front of main west stand of stadium, near to turnstile 62A which is disabled entry point.
Q: Will there be coach parking available at the stadium?
A: There is an area in the immediate area of the stadium available for designated coach parking, permits for coaches for this area must be purchased from the club in advance and are on a first come basis at £30 each.
Please call Sunderland AFC with credit card details on (0191) 551 5004 or by email
• One Direction – 1D@safc.com
• North East Live - firstname.lastname@example.org
Q: Will there be car parking in the city centre?
A: There are many car parks within the city, details to follow on this web site when they are confirmed, with sat nav addresses.
Public transport i.e Metro/Bus services are recommended where possible ( we expect services to be extended)
Coach Parking is limited so promt booking is advised to ensure all coaches can be accommodated.
Q. Where can I get information on public transport to the venue?
A: For public transport information please follow the links below. This information will be updated before the concert so check back before you begin your journey:
Q: Will there be a guide to assist in finding the stadium, the correct entrance and how to find my seat/area?
A: Yes there will be 3D maps positioned all around the outside of the stadium and there will also be a credit card sized fold out map sent out with your tickets