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Advertising Opportunities

Be seen by the biggest audience...


There is a wealth of advertising and marketing opportunities available at the Stadium of Light to make your company name or brand stand out from the crowd, so why not deliver your brand message via the power of the Barclays Premier League.

You can combine matchday hospitality with pitchside and publications advertising, along with other innovative proposals aimed at achieving maximum brand exposure and creating a lasting impression of your company to existing or prospective customers.

The diversity of the audience provides the opportunity to deliver both business to business and business
to consumer campaigns.

With an estimated cumulative global audience of 4.76 billion, no other sports platform provides brands with as much coverage as the Barclays Premier League.

Whether it’s advertising in club publications such as the award-winning matchday programme, pitchside TV or crowd-facing boards or digital advertising opportunities on safc.com, which attracts millions of page impressions and hundreds of thousands of unique users every month, there’s something for everyone.

To take advantage of these advertising opportunities please call our dedicated team on 0871 911 1555 or email hospitality@safc.com.

Branding Opportunities
Higher level sponsorship opportunities are also available, as well as our Business Partnership scheme - a new business concept aimed at helping your company to raise its profile and maximise opportunities to align your brand with the world’s most exciting and admired sporting league.

By committing to SAFC’s Business Partnership your company can utilise club assets such as matchday hospitality, advertising, branding opportunities, company events and training at our unique venue, along with business to business networking events to boost brand awareness and market profile in an increasingly challenging economic climate.

Each business partnership is tailor-made between SAFC and partners to provide mutual benefit.

Membership of this exclusive club will also give you behind the scenes access; priority on a range of club products, access and rights to key club assets and invitations to exclusive club events, along with your own personalised inventory.

To discuss Business Partnerships and other high level sponsorship opportunities, please call 0871 911 1261 or email sponsorship@safc.com

In-stadium Advertising
The Stadium of Light is one of the country’s biggest and best sporting arenas and with billions of domestic and international TV viewers watching in over 200 countries and an average league attendance of over 40,000, your brand can be exposed to a national and global audience.

Your company name can stand out from the crowd with a range of branding opportunities such as pitchside boards, stadium screens and TVs and innovative LED screen technology from market-leading experts SportFive.

Crowd facing advertising options are available on all stands and LED advertising runs along the Strongbow North, East and South Stands, offering the very latest in high-impact, moving imagery.

Prices start from £2,500.


safc.com and SAFSee 
safc.com, Sunderland AFC’s official website, attracts millions of page impressions and hundreds of thousands of unique users each month - from supporters to neutral fans, as well as potential visitors to the city.

With daily news exclusives, interviews and features, videos, podcasts and fan blogs safc.com is a must-visit destination throughout the season.

The SAFSee online video player shows exclusive video content to fans all over the world, as those passionate about football log on to follow the team. Exclusive player interviews and behind-the-scenes footage are just some of the features which attract viewers and make this the perfect platform for online advertising.


These interactive mediums provide unique marketing and sponsorship opportunities, giving your company the chance to interact and communicate with a target audience on a worldwide platform.

Book now to ensure worldwide brand recognition on our digital platform.