Ticketing Partner

StubHub, the world's largest ticket marketplace, has signed a ground-breaking deal with SAFC to serve as the club's official secondary ticketing partner from the 2012-13 season onwards.

The deal represents StubHub's first Barclays Premier League partnership and major club sponsorship outside the US since entering the UK market in March of this year.

StubHub is the world's largest ticket resale marketplace, providing fans with a safe, convenient and regulated place to buy and sell tickets to the sporting events, concerts and shows, through its innovative StubHub.co.uk website.

The online fan-to-fan ticket exchange will offer a particular benefit to Sunderland season card holder by giving them the ability to sell their seasonal seat for any game they are unable to attend. They will dictate the price and they can sell direct to fellow Black Cats fans.

The partnership is ground-breaking in the industry as there are no restrictions on the pricing - tickets are listed at a price set by Sunderland season card holders and sold at a price determined by the market. Season card holders are the only ones who will set the prices for Sunderland tickets on StubHub - the club will not dictate pricing and StubHub, as a core part of its business model, never sells tickets or sets any prices on its site.

Supporters can list tickets for all home games and buyers can purchase seats on StubHub.co.uk, its mobile site, and mobile applications (restrictions will apply for the Wear-Tyne derby however in the interests of safety and security).

StubHub will provide SAFC supporters with its award-winning customer service through a designated collection point at the Stadium of Light. Individual match tickets will be issued to the purchaser and the season card holders' card will be de-activated for the selected game.

In addition to providing the official ticket marketplace, StubHub will serve as a Platinum Partner of the club. StubHub will also provide SAFC supporters with the chance to win seat "upgrades" for certain matches, as well as the opportunity to win a number of "money can't buy" experiences.

Have you got a question about StubHub? Click here to take a look at the FAQ page.

Click here for more information on StubHub.