New away kit unveiled

by Kate Smith

Pre-order the new 2013-14 away kit.

SAFC has unveiled its new away kit for the 2013-14 Barclays Premier League season, which will launch on Thursday 27 June 2013.

With technical cut lines and dynamic styling, the adidas shirt is fashioned from Climalite - a light, breathable fabric worn close to the skin to conduct heat and sweat away from the body, keeping the wearer cool and dry in warm conditions.

The yellow and navy shirt features a rounded collar, traditional club crest and ‘Bidvest’ logo across the chest. The shirt is complemented with navy shorts with yellow trim and navy and yellow socks.

Adult shirts will be priced at £45, which represents a 10% reduction on last season’s price.

Republic of Ireland international John O’Shea, who was one of the Black Cats stars chosen to model the kit at a recent photoshoot, said: “It’s a really dynamic design and a very bold colour combination, which I’m sure our fans will love.”

Supporters will be able to get their hands on the new kit from Thursday 27 June, exclusively at the club’s three retail stores - located at the Stadium of Light, The Galleries, Washington and within Debenhams, Sunderland – as well as online, through

Fans can pre-order their shirt up until midday Tuesday 25 June and have it delivered on launch day. (international delivery is not guaranteed for launch day).

Any supporter who pre-orders the 2013-14 away kit could be the first person to own the new 2013-14 home shirt.

To enter simply pre-order a 2013-14 away shirt before midday on 25 June. The winner will take part in their own exclusive photoshoot at the Stadium of Light wearing the new home kit before it is revealed and receive their own shirt to keep the day before it goes on sale  to the public.

TERMS & CONDITIONS: This prize draw is open to all Sunderland AFC customers aged 18 or over.  If under 18 you will need parents’ permission to enter.  Employees and family of Sunderland AFC and Kitbag are not eligible to enter.  The promotion runs from 09.00 BST 13 June 2013 to 12.00 BST 25 June 2013.  Winner will be contacted by telephone and email by 27 June 2013.  Should the winner be uncontactable after 3 attempts, another winner will be drawn.  The photo shoot will be on a date specified by Sunderland AFC and the winner must be available to attend on this day.  All customers pre-ordering the 2013/14 away shirt online at or at the stadium store, Galleries Washington or Debenhams concession will automatically receive entry into the prize draw.  The prize is one Sunderland AFC home shirt.  This will be delivered to the winning entrant on the day that it goes on sale to the general public (date to be confirmed).  The winner will  be invited to an exclusive photo shoot at the Stadium of Light to model the home kit.  The photographs from this shoot will be featured online at, and on Sunderland AFC's social media channels including (but not limited to) Facebook and Twitter. All winners must agree to take part in publicity.  The winner is responsible for all travel & accommodation and associated costs for the photo shoot at the Stadium of Light. The winner must wear “small boys” sized kit or larger.  One entry per customer.  No purchase necessary.  To enter for free, send a postcard marked 'Sunderland AFC Away Shirt Prize Draw' to: Kitbag, Greengate, Middleton, Manchester, M24 1FD, UK.  Cannot be used in conjunction with any other promotion or offer and is not transferable or negotiable and cannot be exchanged for cash.  Promoter Kitbag Ltd, Greengate, Manchester, M24 1FD.  Statutory rights are not affected.