Stadium of Light

New face on Development Board

Foundation of Light make new signing.

Darren Richardson, director of brand communications agency Gardner Richardson, has joined the Foundation of Light's Development Board.

Darren joins Ken Bremner, Chief Executive of City Hospitals Sunderland NHS Foundation Trust; Darren Williams, co-founder of Harland Corporation Ltd; and A Love Supreme fanzine Editor Martyn McFadden on the 12-strong board which is responsible for developing the Foundation of Light's long-term fundraising strategy.

Gardner Richardson, which provides PR, design and digital media services, was appointed by the SAFC Foundation to develop its new identity, the Foundation of Light, which was unveiled in April 2012.

Speaking of his appointment Darren commented: "Working with the Foundation on their re-brand was a real eye opener and I was taken aback with the scale of their operation. What they do through football is breathtaking but they're still ambitious and want to grow even further.

"To be asked to join the Development Board is a real honour and I'm looking forward to helping the Foundation build their brand awareness regionally, nationally and internationally."

The Foundation of Light (formerly known as SAFC Foundation) is the registered charity of Sunderland AFC which works with more than 40,000 people every year.

The organisation uses the power of football to inspire, involve and educate children, families and adults across the North East through programmes that can improve their lives.

Structurally and financially independent of the football club the organisation relies on fundraising for 95% of project costs.