Geoff Capes supports health and fitness initiative.
A former World’s Strongest Man is putting his weight behind a community-based men’s health and fitness project in the North East.
Geoff Capes, who won the title in 1983 and 1985 and is also a three-time Olympian, is Chairman at Newcastle-based EGS Nationwide.
And the company, which provides a range of security solutions to organisations across the UK, has just donated £500 to support the Fit for Football project run by SAFC’s official charity, the Foundation of Light.
Geoff Capes said: “Exercise is obviously something very close to my heart but you don’t have to be an athlete to get something out of it.
“It’s vital that young people and adults have the opportunity to take part in any activity that improves their health, and their lives.
“No matter what people’s backgrounds or current physical health, there’s always something to be gained and I’m delighted to be working with the Foundation of Light to help more people realise and achieve this.”
The Fit for Football project, aimed at improving health and wellbeing among the North East’s male population, uses football as a motivational tool to inspire young people and adults to make safe and healthy lifestyle choices.
The 10 week course, which runs at the Stadium of Light and various outreach centres across the North East, features a combination of classroom and physical activity designed to develop positive attitudes, increase awareness of the benefits of living an active lifestyle and encourage proactive changes in diet and nutrition.
Steve Colquhoun, Tackle It Manager at the Foundation of Light, said “It’s great that an organisation like EGS are supporting a local health and fitness project and it’s an added bonus that we have the involvement of Geoff Capes.
“He is a great role model in terms of what can be achieved through self-motivation and dedication – a perfect example to the participants on our project.
“It is also a fantastic illustration of a business with a local interest finding a synergy with a Foundation project and choosing to support the delivery of positive activities in our shared communities.”
For more information about the Foundation of Light’s Fit for Football project or its wide range of other programmes which benefit more than 42,000 young people and families across the North East every year visit www.foundationoflight.co.uk or follow @SAFCFol on Twitter.