Charity cycle event cements success through sponsors.
A star studded 380-mile cycle ride in aid of the Foundation of Light is continuing to build on its success thanks to further backing from sponsors.
Now in its second year, the Dublin to Sunderland (D2S) Cycle Challenge will once again be supported by leading builders’ merchants and DIY retailer Grafton Group plc, as cyclists will be joined by former Sunderland AFC footballers to help raise money for the charity.
The five day cycling extravaganza will kick off again this summer in Dublin on Tuesday 4 June before to route along to Irish coast, Scotland and England is completed at the Sunderland Stadium of Light on Sunday 9 June.
Last year’s event was sponsored by Grafton Group plc also sponsored last year’s cycle as well as taking part in the event. Chief Executive Gavin Slark said:
“It was a great challenge but even better it gave me chance to spend some fantastic quality time with my directors and really helped bring my team even closer together. Every successful business is built on the people who work within it and the D2S Challenge was an unexpected opportunity for me to improve relationships throughout my senior team and have a good laugh in the process.
“On top of this the Foundation of Light is a fantastic charity and we’re delighted to be able to support them in this way. I know how important it is to have access to opportunities that can help improve your life and the lives of those around you, and being a Sunderland lad I also know that those opportunities aren’t always easy to come by. The Foundation are committed to providing opportunities for people within the area and I hope that the event is another fantastic success for them.”
Event organiser Harry Hall added: "We’re delighted to announce Grafton Group plc as the main sponsors of our Dublin to Sunderland Cycling Challenge for a second year running. They were fantastic supporters and participants last year who really entered into the spirit of things and we’re very excited for this year’s event."
Registration for the cycle costs £250 per rider. Participants will be expected to raise at least £1,250 in sponsorship, with the rest of the challenge costs being paid from this minimum sponsorship amount.