Earlier this week, Sunderland AFC announced a new 10-year partnership with Fanatics.
This included that a brand-new stadium store will open at Black Cat House in summer 2024, as part of a transformational period for the Club’s retail operation.
Information relating to further developments to the Club’s ticketing and fan servicing operations will also be communicated shortly.
Ahead of this, fans are advised that the proposed changes will unfortunately result in the displacement of the personalised bricks located in panel eight on the East Stand.
We understand the deep emotional and personal significance associated with personalised bricks and we will be engaging closely with the fans impacted to discuss the steps involved in this process, which will conclude with the bricks moving to a new location.
Although the Club have up-to-date contact details for many of the fans affected, the bricks on panel eight were installed more than 25 years ago.
If you believe you or someone you know has a personalised brick located in panel eight, it would be greatly appreciated if you could please reach out to the Club as soon as possible.
You can do this by emailing panel8@safc.com.
A member of our team will subsequently be in touch to ensure you are supported throughout this process, which we will endeavour to handle with care and consideration.